Amai Amai

Illustration, Branding, Product Design

Amai Amai is a company that focuses their design and products on the kawaii (cute) segments of Japanese culture. In order to make an easily approachable look for all audiences, flat, bold colors and smooth, curvy shapes were used. Bubbly and round typefaces were used as well to help show the brand's welcoming playfulness. The end results were visuals that gave a charming and pleasing appeal.

© 2020 Tiffany Mae Cabello. All rights reserved.